Hey there, 

I'm Ingrid. I'm currently working in Sephora where I am focused on the discovery and consideration part of the user journey. 

In the past, I have worked on a beauty services marketplace and also a peer to peer e-commerce product. Regardless of the vertical, I want to create a seamless and delightful experience for the users.  

On days when I’m not in the office, you can find me at my favourite cafe, All Things Delicious, or the beach. I love me some yummy food and a healthy dose of sunshine. 

I have also recently taken up film photography because I like the unpredictability nature of it. I can snap a moment and only find out its result weeks later. If it comes out good, then it's like opening a Christmas present. If not, then you're just left with the learnings and memories of that moment.  

And just like everyone else, I love to travel. Check out my recent travel film photography below. 


Let's chat — hello@withingrid.com